Fluid Placement

So whilst on my placement at Fluid I was given the job of helping produce a pitch to media distribution company Koch media. They wanted some corporate advertising to brighten up their image and the route I was given from the brief was ‘Dream Team’.

They had a list of services (distribution, public relations, logistics, sales) they wanted illustrated into fun, likeable characters. Me and some of the designers brainstormed various ideas through existing characters and adverts and From there I took the characters to the next level by tracing them in Illustrator and colouring them in. I stuck to the Koch logo colour palette to keep it simple and tried to vary each character to give a full representation of styles.

I then mocked them up into a scene showing how they could all work together. They were then put into the pitch and sent to Koch.